Who We Are

Adoptex is an independent, unbiased research company that measures broadband competitive position. Adoptex does not consult, does not sell technology, and does not take vendor referral fees. We measure where a provider stands and provide the route forward on an ongoing basis. 

Independence Statement

Adoptex is independent by design. We do no implementation, we make no software recommendations, and we are vendor neutral.

Independent research, designed by people who have competed and won.

 

Our team brings more than 150 years of combined experience, much of it in broadband, and the rest across high technology, network operations, customer experience, and go to market leadership. We have done that work as individual contributors, as managers, as executives, and as owners.

That is why there are ten pillars. They are not a theoretical model, and they were not arrived at by reasoning from the outside. They are the areas that decide whether a company competes well, identified by people who spent careers finding out which ones actually move the outcome and which ones only look like they do.

We are a research company by design, not a consultancy that produces research on the way to something else. Measurement is our product. 

Our Methodology

Most projects stall because leaders get opinions instead of evidence. The Adoptex Broadband Competitive Positioning System (BCPS) changes that by starting with a structured, index‑driven guide that measures your organization across strategy, operations, data, culture, and the network.

BCPS then works like a GPS for your competitiveness journey, turning those scores into a practical route. Each BCPS cycle delivers concrete use cases, risk checks, and measurable milestones, so executives can point to visible business impact within the next 60 days while technical leaders get the specificity they need to design and deliver with confidence.

The Team Behind the Index

Adoptex is built by a team that has spent their careers around broadband and high‑stakes technology decisions—not just chasing the latest trends. Together, we bring extensive experience across high tech, broadband strategy, and data, working with leaders who have to balance growth and reliability. We’ve helped organizations evaluate complex technologies, separate signal from noise, and turn them into practical roadmaps executives can trust and technical teams can deliver. That’s why our work focuses on clarity, evidence, and aligning incentives—so your competitiveness strategy is grounded in the realities of running a broadband business, not vendor hype. 

Experts Behind Your Decisions

The Adoptex Team brings 150+ years of high‑tech, broadband strategy, data, and experience to help ISP leaders cut through hype and turn complex decisions into clear, actionable roadmaps. 

Bill Wallet

CEO

Skip Hirvela

Vice President Partnerships

Brett Wallet

Customer Support Manager

Bob Wilson

CTO

Bill Wallet

CEO

Bill Wallet is the CEO and Founder of Adoptex, an AI adoption assessment company that helps broadband and technology providers initiate, enhance, and optimize AI readiness, adoption, and alignment through ongoing quantitative assessments and clear executive reports. A client centered and revenue focused strategist, he brings decades of experience building go-to-market and disruptive market strategies, partner ecosystems, and channels for hardware, software, analytics, and services businesses.

 

At Adoptex, Bill also leads the development of AI Readiness, Adoption, and Alignment Indexes specifically designed for the Tier 3 and Tier 2 ISP market, giving leadership teams clear, comparative benchmarks to guide investment and execution decisions. Before founding Adoptex, he built and led companies in consulting and technology, earning recognition for innovative positioning, measurable results, and his international experience.​

Based in Atlanta, Bill now focuses on helping ISPs and related technology providers assess AI readiness, adoption, and executive alignment through AI roadmaps grounded in truth, operational realities, unbiased positioning and measurable business outcomes.​  

Skip Hirvela

Vice President for Partnerships

Skip Hirvela is a seasoned sales executive with over 30 years of experience in the telecommunications and broadband industry. His career spans Fortune 50 enterprises and high-growth startups. Skip is recognized for his expertise in sales leadership, direct sales execution, and business transformation. His most notable achievement involved leading a sales team through a major growth phase, scaling annual revenue from $30 million to over $1 billion. Skip holds a bachelor's degree in Business Administration and a Master of Business Administration (MBA). At Adoptex, Skip brings this wealth of experience to help partners navigate complex go-to-market challenges.  

Brett Wallet

Customer Support Manager

Brett Wallet is a dedicated and detail-oriented Research Manager with 8 years of experience in leading cross-functional teams and driving innovative research initiatives. Specializing in business research, market analysis, and technology, Brett excels in project management, strategic planning, and data analysis.

Key accomplishments include:

  • Successfully overseeing research projects from inception to implementation, leading to product development and unique business strategies.

  • Developing robust methodologies to ensure research integrity and efficiency.

  • Collaborating with diverse stakeholders, including partners and high-tech companies (both hardware and software-oriented), to achieve shared goals.

Brett holds a B.S. in Materials Science & Engineering from Auburn University, as well as a M.S. in Materials Engineering from the Georgia Institute of Technology. Passionate about fostering innovation and addressing complex challenges, Brett is committed to advancing knowledge and delivering impactful solutions.

Bob Wilson

Chief Technology Office

Bob Wilson is the Co-Founder and Chief Technology Officer of Adoptex, where he leads the design and deployment of AI-driven assessment, automation, and reporting platforms for broadband and technology providers. A former U.S. Air Force aircraft commander, Bob brings a disciplined, mission-focused approach to leading complex technology initiatives. He has decades of experience in enterprise infrastructure, data systems, and cloud architecture—now focused on applying AI to real-world operational challenges. He is known for turning complex technologies into practical, scalable solutions that drive measurable business outcomes. 

At Adoptex, Bob architects the AI Readiness, Adoption, and Alignment platform, including its data models, scoring engines, and automated reporting systems. His work ensures that AI initiatives move beyond experimentation into disciplined execution—grounded in security, scalability, and business alignment. 

Previously, Bob held senior leadership roles at Dell EMC, contributing to go-to-market strategies that drove over $2B in annual revenue growth across converged and hyperconverged infrastructure. He has also founded two software companies, including one successfully acquired by Oracle, and served as CTO for multiple technology firms—building high-performing teams and delivering cloud-based, AI and data-centric solutions at scale. 

Lawrence Cross

Chief Scientist

Pete S. Kastner

COO

Vivian Gawecki

Vice President Go-to-market

Joseph Carlock

Research Advisor

Lawrence Cross, PhD/MBA

Chief Scientist

Dr. Cross is an accomplished technology leader with more than 20 years of experience in networking, OSS/BSS, artificial intelligence, and cloud computing. With a proven ability to bridge complex technical domains, he specializes in network management, systems design, and large-scale integration of diverse applications and platforms. His background includes significant experience at leading technology companies, including Cisco and Calix.  

Pete S. Kastner

Chief Operation Office

Peter S. Kastner is Chief Operating Officer at Adoptex, where he helps organizations turn the promise of AI into safe, durable operational change.  

With more than 50 years in enterprise technology and market research, he co-founded Aberdeen Group, a prominent technology market research firm, serving as COO and helping shape how enterprises evaluate and adopt game changing technologies.

Over the course of his career, he has advised hundreds of organizations and more than fifty growing companies, with a particular focus on helping small, resource constrained businesses use emerging technologies to do more with less—much like today’s ISPs and other mid-market firms planning for AI. At Adoptex, Kastner oversees operations and customer delivery. AI readiness, adoption, and organizational alignment assessments, combined with ongoing measurement, help companies plan for successful implementations and establish progress metrics to guide initiative governance.

Vivian Gawecki

Vice President Go-to-market

Vivian Gawecki is vice president of go-to-market at Adoptex, where she leads the company's go-to-market strategy and drives initiatives that advance business growth, customer engagement, and industry engagement. She translates market insights into programs and initiatives that strengthen Adoptex's market presence and help broadband providers make more informed competitive decisions. 

  

She is a marketing executive with a track record of building and scaling growth strategies for enterprise technology companies. 

  

Before joining Adoptex, Vivian founded The Canary Group, a strategic advisory practice focused on go-to-market strategy and market positioning for B2B technology companies. She previously held global marketing leadership roles at Calix, IBM, and Accenture, leading brand strategy, go-to-market initiatives, and partner marketing across enterprise software, AI, SaaS, and telecommunications. 

  

Vivian holds a Bachelor of Arts in Communication from the University of Connecticut.

Joseph Carlock

Research Advisor

Joseph Carlock brings more than 20 years of experience in enterprise infrastructure, cybersecurity, and technology leadership. He specializes in secure architecture, resilient infrastructure, and leading high-performing technical teams, with a focus on helping organizations navigate complex technology decisions through practical, experience-driven insight.

Help Us Help You Make Informed Decisions

We don’t believe in one-size-fits-all. We collaborate closely with every client to deliver ongoing customized guides, analysis, and research-driven strategies that solve complex challenges and unlock new opportunities. If you're ready for bold thinking backed by deep industry experience, let's talk.

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